Last-mile delivery is the final stage of getting goods to customers, often from a local depot to their home or business. It’s often the most complex and costly part of the supply chain. This article explores what last-mile delivery is, why it’s challenging, and how companies can improve it using technology, customer engagement solutions, and smart logistics planning.
Last-mile delivery refers to the final leg of a shipment’s journey, this is usually from a local distribution centre to the customer’s doorstep. This could be a home, a retail store, or a business address.
Common Examples:
Once the customer has placed their order, the goods make their way to the final warehouse, where the last mile begins.
The last mile is the most unpredictable and expensive part of the logistics chain.
Factors that complicate it include:
Discover more about last-mile solutions
Efficiency is the core challenge for any last-mile delivery operation. Deliveries often require numerous stops with varying distances between them. If delivery density is low (few deliveries in a given area), then cost per delivery will rise.
During the pandemic, demand surged, exposing inefficiencies. Even now life has returned to normal, online sales account for over 26% of retail sales and fewer people work from home. This highlights the continued importance of improving last-mile logistics.
Advanced software is transforming how businesses manage last-mile delivery.
Benefits include:
These tools not only improve efficiency but also enhance customer satisfaction and improve sustainability.
Poor communication causes stress and missed deliveries.
Fix this by:
Improving communication with customers improves first-time delivery rates and reduces operational friction to save money.
Negative delivery experiences can lead to lost sales and brand reputation damage.
Real-time, transactional feedback helps businesses:
Engaging customers post-delivery builds loyalty and provides actionable insight.
To optimise your last-mile operations:
These strategies help reduce costs, increase customer retention, and future-proof your logistics.
Stop Start has a vehicle fleet of around 70 vehicles executing around 1200 new and unique deliveries daily. Prior to deploying Descartes’ technology, the manual route planning process would take three employees over four hours each day.
Often seen as a logistical hurdle, the last mile is a critical opportunity to impress customers, differentiate your brand, and drive operational efficiency.
With the right combination of advanced route planning tools, real-time visibility, and proactive customer engagement, businesses can overcome the complexity and cost of the last mile.
Read: Why should last-mile leaders pay attention to customer engagement?
The 2025 Descartes Home Delivery Consumer Sentiment Study revealed that while home delivery performance by retailers and delivery companies has improved slightly over the years, levels of consumer dissatisfaction remain high. Overall, 66% of consumers experienced a delivery issue, rising to 79% of under 35 year olds.
Need help improving your last-mile delivery?
Contact us to explore how Descartes’ delivery management solutions can streamline your operations and enhance customer satisfaction.