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Home delivery sustainability: Consumers expect more
Home delivery and sustainability are seemingly at odds, yet both are major consumer trends and both are fully embedded in the behaviour of most consumers and with increasing importance. So how are consumers reconciling the two in their minds and what should retailers do to meet their expectations?
Descartes’ second annual home delivery sustainability study of 8,000 consumers in nine countries in Europe and North America shows that the number of consumers’ expecting retailers to provide sustainable delivery options is up significantly compared to 2022.
Read the full report to discover how consumers act when not satisfied with retailers’ sustainability efforts and what you as a retailer can do to win over these environmentally conscious consumers.
