Getting ahead of this year’s Golden Quarter

As predicted, the shortage of HGV drivers in the UK shows no signs of slowing down and with consumers in the UK now making more purchases online, companies need to plan for the Golden quarter of the year that will see Black Friday and Christmas online purchases soar.

UK consumers are obtaining 43% of their purchases from online suppliers and over half of European consumers are buying online at least once a fortnight, convenience in home delivery is undisputedly the key factor for most. Research recently conducted by Descartes (link to other blog on consumer research) revealed that 68% of consumers have had an issue with a home delivery within the last three months and, as a result, 24% lost trust in the retailer. 

So, how can retailers and end-to-end supply chains keep up with the demand while also meeting continually evolving customer expectations?

Read the full article on Modern Retail

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