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Generation Logistics: Reducing the Logistics workers shortage

Generation Logistics: Reducing the Logistics workers shortage


With the logistics sector expecting a 400,000-person shortage by 2026, a new national logistics sector recruitment campaign is underway and will launch on July 31, 2022.

The recruitment campaign, dubbed "Generation Logistics," is said to be the first of its kind. It is being coordinated by 15 trade bodies, including the Chartered Institute of Logistics & Transport (CILT) and Logistics UK, in collaboration with the Department for Transport.

Logistics is critical to keeping Britain trading, directly affecting over seven million people employed in the production, sale, and transportation of goods that affect everyone everywhere.


UK Government Support for Generation Logistics

The Secretary of State for Transport, Grant Shapps MP, commented:

I am proud to support the Generation Logistics campaign. Logistics is a vital sector to the UK economy.

The pandemic has once again demonstrated the strategic importance of supply-chains and their associated workers. Their work to keep the UK moving was exemplary and I have nothing but admiration for those unsung heroes who keep the UK trading, keep food on our shelves and provide our factories, shops, hospitals and schools with the supplies they need. Logistics workers make a substantial difference to our lives, every day. This industry campaign is integral to not only supporting growth of this vital sector but also ensuring we have the workforce needed for now and the future.


Meeting Industry Challenges

This is a greater challenge than the logistics industry has previously faced because there is a need to attract a diverse and skilled workforce.

Not just warehouse workers and forklift truck drivers or HGV and van drivers and the support teams for the delivery of goods, but also thousands of roles that have previously not been associated with logistics, such as Advanced Robotics, Autonomous vehicles, and Artificial Intelligence, all of which are helping to reduce carbon emissions in the supply chain. The 'Generation Logistics' campaign will highlight these and other recent opportunities. 

Reduce Your Carbon Emissions


This is a comprehensive web portal, containing career advice and guidance, jobs and news. The campaign will focus on a number of key demographic areas, all of which could be inclined towards taking up a role in logistics. This includes 16 to 24 year olds looking to join the industry at any level of education.

This new initiative, supported by £345,000 in government funding, is part of a strategic £7 million investment to accelerate the adoption of innovative new technology, thereby helping to decarbonize and digitise the logistics sector. A further £350,000 has been added to the campaign fund by twenty-four private sector logistics industry sponsors.

President of Logistics UK, Phil Roe said that the campaign represents the ideal opportunity for logistics businesses to attract, identify and develop a new and diverse generation of talent to fill vacancies industry-wide and future-proof the sector:

 “Logistics is one of UK PLC’s unsung heroes, keeping the economy supplied with everything it needs, yet many people know little to nothing about what is involved in the industry.  We are delighted to have the support of the government, as well as many key names in the sector, to launch what promises to be a ground-breaking campaign for our industry


Making the most of your existing resources

Given recent cost increases, making the most of the drivers and vehicles you already have is critical, as is adhering to drivers' rest breaks and driving schedules.

To make as many deliveries as possible on each route within drivers’ hour's limits, businesses must increase their delivery density. Existing customers using Descartes’ scheduling and route optimisation software have increased productivity and delivery capacity by up to 35%.

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Retaining good drivers is also important and improving drivers' daily routes increases job satisfaction due to the knowledge that the delivery schedule is realistic and achievable. Delivery routes will have been calculated based on actual traffic data for the time of day, so if a driver follows the route, which also allow for drivers' rest periods, all deliveries for that day should be made on time.

Contact us to find out how we can help you mitigate the effects of the Drivers’ Shortage.