Home Delivery Sustainability Report 2024
The Environmentally Conscious Consumer Under Pressure
The results of this year’s home delivery sustainability study highlight the overarching dilemma that is slowing the advancement of sustainability initiatives across ecommerce home delivery.
While today’s consumers have an absolute willingness to do their part for the environment, the current economic climate and the resulting financial implications for individual consumers is dampening their motivation to prioritise sustainable options.
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The third annual study discovered that:
- 99% of consumers are willing to take additional steps to reduce their environmental footprint.
- 89% say their readiness to pay extra for sustainable delivery has been influenced by economic conditions.
- 37% view convenience and environmental impact as equally important in their purchasing decisions.
- 56% of 18-34-year-olds have cut back on online shopping this year due to concerns about the environment.
Exploring the Impact of Sustainability on Consumer Choices in Delivery and Purchasing Across Demographics
Descartes and SAPIO Research surveyed 8,000 consumers across nine European countries, Canada and the United States to provide retailers and logistics organisations with critical insights into the importance of the environment in consumer purchase and delivery decisions and how perspectives vary by age and geography.
Raising questions such as;
- What role does the environment play in those purchase and delivery decisions?
- How motivated are consumers to reduce their carbon footprint through sustainable products and eco-friendly home delivery options?
- What impact are inflation and other economic factors having on consumers’ delivery preferences and behaviour?
The goal was to gain a comprehensive understanding of the intersection of sustainability, last mile delivery, and consumer buying behaviour across demographics, as well as assessing consumer motivation to reduce their carbon footprint through eco-friendly home delivery options.
Read the full Home Delivery Sustainability Report
To discuss ways in which your own delivery operations could be improved and explore the possibilities contact us now for a free consultation.
